Campaign reports that write themselves
From many channels’ numbers comes a readable monthly report in plain words, not a wall of tables.
LLM + own knowledge base (RAG)The problem
Monthly client reports eat valuable hours: copying data from five tools, putting it into words, making it look nice. Time that is missing for the actual advisory work.
The solution
The metrics are collected and an AI drafts a readable report — what worked, what didn’t, what we recommend. The consultant just refines instead of typing from scratch.
How it works
- Metrics from the channels are consolidated.
- The AI summarises trends and anomalies in plain words.
- The draft follows the agency’s tone and structure.
- The consultant reviews, adds recommendations, releases.
What changes
Reporting time drops markedly, quality becomes more consistent — and the mind is free for strategy instead of copy-paste.
Honest take
The AI must not “try to interpret” numbers it doesn’t have — it must work strictly on the real data, otherwise you get nice but wrong sentences. The recommendation belongs to a human.