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Wholesale

Customer describes — AI finds the product

Customers describe in their own words what they need — the AI finds the right item in the catalogue.

LLM + own knowledge base (RAG)

The problem

A catalogue with tens of thousands of items is unusable for customers who don’t know the exact name or article number. The result: calls, queries, abandoned orders.

The solution

The customer describes the problem in everyday language (“seal for a dripping tap, 1990s build”). The AI understands the intent and suggests matching items including alternatives — based on the real catalogue, not invented.

How it works

  1. The product catalogue is turned into a searchable knowledge base.
  2. The query is understood semantically, not just by keyword.
  3. Results come solely from the real catalogue (no hallucination).
  4. Alternatives and accessories are offered alongside.

What changes

Fewer phone queues, more completed orders, happier customers — and the field team is freed from standard search requests.

Honest take

The key is not a giant model but the clean link to the real catalogue (RAG). That is exactly what prevents the dreaded “hallucination” — the AI may only recommend what actually exists.